HubSpot x Actuado Webinar recording

Why Sales and Marketing Alignment is Crucial for Company Growth

 

By now you probably know the Flywheel model. It focuses on the customer and emphasizes that the alignment between marketing and sales is crucial for the friction to be as low as possible. The more sales and marketing teams are aligned, the higher the chances you will delight a prospect. In fact, organizations with tightly aligned sales and marketing teams experience 36% higher customer retention rates (source: Marketingprofs).

In this session, you will learn:

  • Why sales and marketing should be working together 
  • The main challenges between sales and marketing
  • The key tool to help sales close more business
  • How to help sales before the first meeting
  • How to identify a good-fit lead
  • How to set up an alignment plan
  • Best practice setting up HubSpot portal to report on KPIs for both marketing and sales

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Speakers

Sinead_Goggin_HubSpot

Sinead Goggin, Senior Channel Account Manager @ HubSpot

Sinead works with HubSpot Partners throughout Europe supporting them to drive growth for their clients. Prior to HubSpot Sinead spent 18 years developing her Sales and Marketing career across North America and Europe. Outside of HubSpot Sinead has an embarrassing hobby of binge watching reality TV.

Jasna Suhadolc - Actuado
 

Jasna Suhadolc, Founder and Managing Director @ Actuado

Jasna is the founder of Actuado and a digital marketing professional with over 2 decades of experience. She works with international clients on inbound marketing and sales strategies, and provides consulting, training and speaking. She is passionate about marketing & new technologies and her love for templates and checklists is unparalleled. Lately she focuses on chatbots, webinars and AI to bring value to clients. She is also an author of the book New opportunities of e-communication (in Slovenian), a sought-after speaker at conferences and a frequent jury member at awards such as Effie Awards and IABC Gold Quill.