Drift x Actuado Webinar recording
You think chatbots don't work in B2B? Think again!
As marketers, we spend a LOT of time, money and effort getting people's attention. Furthermore, we optimize our ads, campaigns and content to drive site visitors. Getting the right audience to pay attention and come to your website is a very labor intensive process. What happens next is the toughest pill to swallow. On average, 1% of visitors will convert into sales leads. Enter Conversational Marketing. Conversational Marketing is all about increasing engagement with people that are on your website RIGHT NOW. With the highest intent leads that often go ignored. There's a better way to fill your funnel. Marketing and sales leaders alike are double and tripling their funnel by encouraging the right conversations with buyers.
In this webinar, learn how to:
- Increase website engagement
- Greet your target accounts by name
- Leverage bots to qualify your traffic
- Automatically book a sales call, 24/7
- Don't miss the opportunity to ask questions!
Drift is the world's leading conversational marketing platform.
Seamus McGrath, Sr. Partner Sales Manager @ Drift
Seamus has been fixated with marketing and sales ever since he was a kid, buying and selling baseball cards with friends and family. This interest in consumer behavior, branding and sales methodology has led him on a journey from HubSpot to Drift, where he is currently building the channel program from the ground up. Over the years, Seamus has learned a lot on B2B marketing and sales and actively enjoys coaching other businesses on strategy, use case and funnel creation.
Jasna Suhadolc, Founder and Managing Director @ Actuado
Jasna is the founder of Actuado and a digital marketing professional with over 2 decades of experience. She works with international clients on inbound marketing and sales strategies, and provides consulting, training and speaking. She is passionate about marketing & new technologies and her love for templates and checklists is unparalleled. Lately she focuses on chatbots, webinars and AI to bring value to clients. She is also an author of the book New opportunities of e-communication (in Slovenian), a sought-after speaker at conferences and a frequent jury member at awards such as Effie Awards and IABC Gold Quill.