Why use video for sales?

Video was on the rise even before this pandemic and it's here to stay. We've been using it for years – not just for meetings and webinars, but also to help our clients use different HubSpot features, proposal walkthroughs, and lately also for video prospecting.

We know video is important. In 2018 Vidyard’s Video in Business Benchmarking Report showed that 90% of customers say video helps them make buying decisions. In 2020 everyone is using video much more, but are you using it effectively for sales?

Personalized video integrated in your emails:

  • gives you more visibility in the inbox,
  • adds efficiency to your sales process,
  • shortens your sales cycle.

Actuado, Jasna Suhadolc, Katarina Alič Čretnik

Actuado is the only Vidyard video selling certified partner in Slovenia.

Actuado, Vidyard video selling certified

 

video sells

 

Fast-forward your sales team

In the beginning video is hard, especially if you are uncomfortable being on camera. But the rewards like higher conversion rates, higher click-through rates, and more qualified leads make it all worthwhile.

Adopting video in your sales outreach will help you humanize your communication, because your sales people will have a face and a voice in the recipients' inboxes. Engagement tracking allows sales teams to see what percentage of the video was watched and who watched it. An integration with a marketing automation platform like HubSpot gives you additional functionalities such as triggering emails, sequences, and personalizing content on landing pages based on the video viewing data.

We'll help you use the free or paid tools that give you additional benefits, such as using a CTA in a video, adding a form to the beginning or middle of the video, and creating playlists. Unlike on YouTube, where competitors' content can be shown when your video ends, you control what users see.

What can you expect?

There are several ways we can help your sales team use video better. We recommend that you first watch a free webinar and then decide whether our PRO 8-week workshop would be a good fit or whether you need an enterprise sales training. If neither of these options seem like a good fit, schedule a call and we'll customize the program to your needs, goals and the results you are aiming for.

Actuado_Ikona_FREE

 

Free webinar

Marketers have been using video for a long time, but what about using video for sales? In this webinar, we’ll show you how to:

  • use video for prospecting
  • integrate video in email
  • use personalized video on LinkedIn
  • automate conversations using workflows and sequences after sending the video

Investment: FREE

Watch the webinar

Actuado_Ikona_PRO

 

8-week workshop

A perfect workshop for sales teams that want to maximize using video in a range of different scenarios. A structured program will be led by a dedicated video sales coach.

Program includes:

  • Starting with Video Prospecting 
  • Advanced Video Prospecting
  • Video throughout the sales process 
  • Analytics and Evaluation 

Investment: 2,500€ + VAT per team

Find out more

Actuado_Ikona_ENTERPRISE

 

Customized video sales training

Do you have a larger sales team or need a more individualized approach? Perhaps you want to accelerate your sales training and add some advanced content and hands-on coaching?

Program includes:

  • Integration with HubSpot Sales and Marketing Hub
  • Strategies how to segment users and trigger marketing automation based on video engagement
  • Advanced video prospecting
  • Customized examples based on client's industry and use cases
  • A dedicated video sales coach 

Investment: from 5,500€ + VAT per team

Find out more